Owner Chad Malm, who apprenticed for Manhattan's famed Bumble and Bumble, is a trend scholar. He and his staff are inspired by European fashion, dress magazines and the runway. But he insists that his team know the rules before breaking them.
"If you don't have a classic foundation, you can't be trendy and punchy," Chad says. "A haircut won't work without the technical classic foundation. The flair comes from education."
So the team trains each week, participating in cutting classes with live models and studying editorial work.
Each haircut is a creative process that begins with a consultation. It's a collaborative brainstorm between the stylists, art directors and the client. After a clear concept is established and the hair is shampooed, the art begins.
"It's never a 15-minute hair cut," Chad says. "It's going to take an hour of section-by-section detail and a blow dry until it works well, moves, bounces and the proportion and balance are good."
The salon is an art studio with huge mirrors, clean lines and cool shades of color, warmed by the aura of a true team. Unlike many salons where customers are loyal to a single hairdresser, many of Salon Jack's clients float.
"They float because it's a good karma hair salon," Chad says. "It's a constant jumping in and helping, from exchanging ideas to the blow dry."
Though Chad has a celebrity list and has directed teams to work on superstars from Christy Turlington to Metallica, he says there are no "prima donnas" on his team. Instead, its biggest names are the South Tampa clientele.
"South Tampa is an educated crowd," Chad says. "They know quality, they know style and they know what they want. If someone wants to come sit in our chair and talk hair, we're in."